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Liz Ryan Contributor

I write about bringing life to work and bringing work to life. full bio →

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I was a Fortune 500 HR SVP for ten million years, but I was an opera singer before I ever heard the term HR. The higher I got in the corporate world, the more operatic the action became. I started writing about the workplace for the Chicago Sun-Times in 1997, but it took me ages to find my own voice. Now I write for the Huffington Post, Business Week, LinkedIn, the Harvard Business Review, the Denver Post and Forbes.com and lead the worldwide Human Workplace movement to reinvent work for people. Stop by and join us: http://www.humanworkplace.com

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Leadership 599,003 views

How To Answer The Question 'Tell Me About Yourself!'

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LYNDA: — and waiting for them to turn into sales leads, maybe? That’s a common issue.

JIM: That’s it! Sixty thousand Likes is a lot, but we also give away samples in exchange for Likes and do all kinds of contests. The intersection isn’t quite there yet — that’s high on our list of 2015 priorities.

LYNDA: And how do you see that priority becoming real, Jim? How do you envision that bridge being built, between social media presence and Facebook Likes, and actual sales in the door?

JIM: Ah, there’s the rub, eh? What are your ideas?

LYNDA: (That’s it! That’s the big pain point. Jim has invested whatever he’s paying Brittany, and not seeing an uptick in sales. He’s willing to hire one more person — me, potentially – to build the bridge that will take his audience from clicking LIKE on a Facebook page to ordering something.)  Great question! This is always fun for me. I have ten thousand questions to ask you, to help me understand where the break is occurring. Sixty thousand Likes on  nine-month-old Facebook page is a lot, Jim. People know who your company is. They just don’t have enough pain to place an order, or they don’t see why they need your product. That’s my expertise — figuring out why that is and solving the problem. It could be that your Facebook page is currently reaching people who will never be your customers.

It might be that folks don’t understand how your products could help them, or it might be that they’re getting a lot of good stuff from you guys already, for free, so they think there’s no need to buy.

JIM: I sometimes feel that way! We give away so much.

LYNDA: That becomes addictive on both sides of the equation. If Brittany is recognized and rewarded for getting more Likes on the Facebook page, she’ll have more incentive to give away free stuff and your customers will have even less incentive to plunk their money down.

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